You analyze the data and find that there is no apparent correlation between listening to Ska-music and the Chimpanzee’s cognitive ability. You document your research and submit your findings in a succinct email to Dr. Smyth. Minutes later, a frustrated Dr. Smyth comes storming into your cubicle.
“What do you mean no correlation? That can’t be right, you probably did the analysis wrong. If I present a paper showing absolutely no correlation between my epic 80s-90s Ska-Punk playlist and increased cognitive ability, my research program is toast! Just Futz with the numbers. You have tons of meta data to work with. Just play around with it.”